RPGaDAY 2021: Day 9--Percentage

 Day 9 #RPGaDAY2021...yet another '4' and today's topic shall be Percentage. I can't resist doing this one so:

TRIGGER WARNING!!!

It is well-documented in the culture wars that a certain vocal demographic has demanded and unfortunately, brought about changes to various hobbies and pop-culture IPs including TTRPGs--and old timers like me aren't happy about it. From my perspective these WOKE, pandering companies are bending over backwards to please what is estimated at roughly 5.6% of the U.S. population. Keep in mind that far, far less than that have even a passing interest in TTRPGs, so why all the virtue signaling for such a small group of people often at the expense of the existing fanbase? I can't answer that, but I want to give some more facts and percentages that Wizards of the Woke and Panderizo may want to think about.

<from this article: https://www.linkedin.com/pulse/20130604134550-284615-15-statistics-that-should-change-the-business-world-but-haven-t

* The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20% – Marketing Metrics.

*For every customer complaint there are 26 other unhappy customers who have remained silent –Lee Resource.

*A 2% increase in customer retention has the same effect as decreasing costs by 10% – Leading on the Edge of Chaos, Emmet Murphy & Mark Murphy.

* A dissatisfied customer will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people. – White House Office of Consumer Affairs.

*A 5% reduction in the customer defection rate can increase profits by 5 – 95% – Bain & Company.

*It costs 6–7 times more to acquire a new customer than retain an existing one – Bain & Company.

*eCommerce spending for new customers is on average $24.50, compared to $52.50 for repeat customers – McKinsey.

*96% of unhappy customers don’t complain, however 91% of those will simply leave and never come back – 1Financial Training services.

So, what's the take away if that was TLTR? Companies should want to expand their audience, but not at the expense of the audience that actually..you know...buys their products. D&D in specific and TTRPGs in general are probably more popular than they've ever been, but are all the new SJW types lifers or are they as flighty as I perceive them to be? As for me...